Ad-ID is the standard identifier of creative assets in advertising. Formally ISCI, Ad-ID is widely used in the linear ad space but has yet to be used consistently in the digital supply chain.

• Work top tier publishers to help integrate Ad-ID into digital workflows
• Represent Ad-ID in all IAB and IAB Tech Lab working groups and task forces
• Create detailed workflow of the entire digital supply chain to better understand Ad-ID
• Introduce Ad-ID into the digital supply chain, including demos
• All aspects of digital advertising and marketing  

Business Insider, now Insider is a large news publisher that grew exponentially and required the creation of an ad operations team

• Work with sales and account managers to plan and run successful ad campaigns
• Manage e-commerce tool and help distribute e-mails from different departments within the company
• Write client e-mails in HTML and put them in Sailthru to be sent out at the proper and most effective time
• Work with account management to address industry initiatives such as viewability and invalid human traffic
• Make decisions about ad technology platforms
• Help with optimizing higher value online and mobile campaigns
• Address technical issues that are encountered with ads, emails, and content series
• Create ad specs for the site
• Work with tech team on all new product testing and implementation
• Programmatic decisions, implementation and testing
• Oversee and test all aspects of ad server migrations
• Manage continuously growing ad traffic team 

With the growth in digital, it was important for there to be a point of contact that could help traditional advertisers switch to the digital space.

• Help create and write standards that would be used in the linear space and digital space
• Help magazine advertisers understand the transition to digital and tablet advertising
• Work on committees within the 4A’s to help advance digital  

The position of campaign manager was a hybrid role that consisted of ad operations, client services, media research and planning

• Work with clients to create effective ad campaign strategies
• Work with clients to create custom ad units such as site skins, rich media unit, and video units
• Book and manage campaigns running in DFP
• Run final campaign reports and campaign presentation for the client
• QA creatives
• Manage at-event campaign components 

Campaign management at an ad network with over 30,000 sites in network